Monday, August 19, 2019
Myne Owne Ground Essay -- American History Slavery
Myne Owne Ground Anthony Johnson was a black man who arrived in Virginia around 1621 and was purchased to work as a slave in the tobacco fields of the Bennett Plantation. At that time he was merely known as ââ¬Å"Antonio a Negroâ⬠, as it wasnââ¬â¢t common for black slaves to have last names. On March 22nd, 1622, an Indian attack on the Bennett plantation left only 12 surviving slaves, one of them being Anthony. In that same year a woman named Mary arrived at the plantation. Being that she was the only woman living at the Bennett plantation in 1625, Anthony could be considered fortunate to have received her as his wife. Together they had at least four children. It isnââ¬â¢t known how Anthony received his full name of Anthony Johnson, but the time that it is believed that this happened leaves some clues for speculation. It is presumed that someone named Johnson helped Anthony and his wife escape to freedom, apparently sometime between 1625 and 1650. In the 1640ââ¬â¢s it is belie ved that Anthony and his family owned a small farm in Northamton where they raised livestock, which was mostly des...
Globalization Has A Negative Impact on Global Health Essay -- Outsourci
Globalization is the development of an increasingly integrated global economy marked especially by free trade, free flow of capital, and the tapping of cheaper foreign labor markets (www.merriam-webster.com, 2012). Globalisation has had both, positive and negative effects on health. This essay will examine how globalisation has helped alcohol and tobacco trade around the world and in doing so affected health, how globalization has enabled the global community to combat these issues and an estimation of alcohol and tobacco consumption in different countries. This essay will also contain statistics from the World Health Organization based on alcohol and tobacco to illustrate the impact of globalisation. Alcohol: The question as to when alcohol was invented is still unknown, but the discovery of late Stone Age beer jugs is proof that alcohol/fermented beverages was used in times of the Neolithic period. (Patrick, 1952). Researchers use the years between 6000-4000 BCE as a starting point when examining the history of alcohol because the evidence is very clear. During this time, viticulture, the process of making wines was invented and the evidence lies in Egyptian pictographs. A vital moment in the history of wine was during 3000-2000 BCE when wine production and trade became a vital part of Mediterranean market and culture, ships carried enormous amounts of wine between the cities. Over the years the production of wine increased and it was during 500 ACE when wine production reaches Tang China along the Silk road (www.lmu.edu, 2012). The above explains the history of wine trade. Today wine can be found all over the world, it is a global product and the production of wine will only continue t o grow. By looking at Figure 2 ââ¬âworld wi... ... on the consumption of tobacco and smoking. There was great success by implanting this treaty for example: Ireland in 2004 banned smoking in public places, in 2006, Iran banned all types of tobacco advertising, in 2009, Turkey implemented a similar smoking ban and there are many other success stories related to the implementation of this treaty (www.who.int, 2011) Conclusion: As boundaries vanish because of globalisation, people and goods are allowed to move around the world easier which in doing so creates new challenges to global health. These cannot be combated by national governments alone but must be dealt with instead by international organizations and agreements. Globalisation has had a negative impact on health in terms of alcohol and cigarette trade but with the help of the global community, these problems can be successfully combated.
Sunday, August 18, 2019
Admissions Essay: I Wish to Study Medicine :: Medicine College Admissions Essays
Admissions Essay: I Wish to Study Medicine à I have not always wanted to be a physician like many people who apply to medical school; instead my decision to enter medicine has been the culmination of experience and self-discovery. When I was fifteen I was stricken with a cryptic illness. After several years of suffering and many doctors visits I was diagnosed with Systemic Lupus Erythramatosis. The Lupus diagnosis would changed my life in almost every aspect and was the beginning of the path that has led me towards medicine. à It was hard for me to deal with the diagnosis and even harder to learn my body's limitations. Every waking moment was a reminder that I was sick, and there was no comfort to be found in the medical world as there is still no cure for the disease. By this point in my life I had considered going into medicine. I had been a patient enough to know what it takes to be a good doctor. During the period before my diagnosis I had a few good doctors but I had also been faced with doctor's who didn't listen, who had no bedside manner, and who made incorrect assumptions. I knew that I would be better at these things for having suffered them. Unfortunately, at this point in my life I also knew that I was not healthy enough to be capable of withstanding the stressful years of medical school. I wanted to work near the human body, and my own personal research about lupus led me to seek out a degree in public health. à I've spent the past year going to school, working, and volunteering and I've learned through various ways that medicine is not only a path that I'm capable of, but one that I want more than anything in the world. As a full time student I have successfully taken many challenging courses. I have been working part time in a psychobiology lab learning how to perform research first hand. It was here that I discovered that although I love research, in many ways it is too disconnected from the people it is helping to be my ideal career. I spend a great deal of time in the clinics and the hospital at Boston University Medical Center and there I have observed the patient-doctor interaction and realized that I want to be involved with the people I'm helping.
Saturday, August 17, 2019
Cultural Globalization Essay
Indeed, the world gets smaller by the minute. Not literally though, but figuratively. It seems smaller because the people are able to interact with each other, ignoring the limitations of time and distance. In the advent of science and technology, people are able to bridge the gap of our geographical differences and unite everyone through interactions of interconnections of the modern age. Man is not anymore limited by the physical world he lives in. No one is alone anymore, as people get closer to others with the advancements in travel, telecommunications, and a lot more. This breakthrough has led to other concepts and ideas, and one of this is cultural globalization: ideas, attitudes, and values exchanged in permeable national borders leads to the interaction and interconnection of people from different cultures and different walks of life. In order to understand the concept of cultural globalization further, we need to look at its components separately. Culture and globalization are different topics with different meanings. Culture is defined as a set of shared attributes such as attitudes, values, practices, and goals of a certain group or organization. We understand that every nation of the world possesses unique culture that sets them apart from others. Within these nations, there are cultures, subcultures, and other cultures that thrive, collectively giving that certain nation a unique identity (Dyczewski, 2003). Globalization on the other hand, is said to be the growing integration of various economies and societies all over the world into one global economy or society. It was Marshall McLuhan who had the first idea regarding this concept, previously calling it a global village, wherein nations are able to connect and interact with each other, and is characterized by the instantaneous exchange of ideas all over the world. Globalization integrates the practices which were previously limited to a certain specific country or nation. Having separately defined culture and globalization, we put them together into a single concept, which is cultural globalization. It is defined as the rapid traversing of various ideas, concepts, values, attitudes and perception across different nations. This results to a sharing of ideas between these nations, and the result of this is the interconnection and interaction of each and every nation. It is said that the tools used for the proliferation of the concept of cultural globalization are the mass media and communication technologies. It was through this that it was possible to know whatââ¬â¢s happening in other sides of the world, thus promoting awareness not only of their own nation but of others. Several authors have different takes about the topic. One author, Leon Dyczewski, offers the argument that globalization can bring about the annihilation and destruction of ethnic and national cultures, so the relationship between the two is more of a destructive rather than constructive. Basing on this, we can say that the authors means to tell us that as our own cultures become more and more permeable because of globalization, it slowly disintegrates in order to accommodate the emerging idea of cultural globalization. Another point being raised is that there is an emergence of a uniform and pluralistic world. The different components of the world that becomes open to globalization would then conform to a globalized standard of everything. It limits the peopleââ¬â¢s creativity and uniqueness, in order to achieve a globalized nation. One the other hand, globalization introduces the individuals to a wider world, other that what they got used to growing up. Cultural globalization, in the eyes of the author, is not really about the destruction of small scale nations, ethnic groups, or even the local communities. Instead, cultural globalization offers some sort of unity to the people, effectively leading them to a global society that would let them maintain cultural identity, as well as develop it from time to time. On the other hand, there are those who offer an alternative perspective of the issue. Authors Breidenbach and Zukrigl explain that cultural globalization causes cultural homogenization. Cultural globalization results to a creation of a culture that would encompass its entire component, creating the ââ¬Å"mainâ⬠culture to be adhered to. Cultural globalization simply narrows down the differences between everyone, possibly creating a much more productive environment (Breidenbach & Zukrigl, 1998). One criticism being slapped to cultural globalization is that it leans towards western ideology and other practices. It was more like adapting to the greatest influence, which in the case of cultural globalization, is the United States of America. What seemed to be an interrelated link of people all over the world became an alternative reason to be like western countries. It is also called as a McDonaldization effort by some, who clearly opposes the concept and idea. Elements of the west, just like McDonalds becomes an icon of cultural globalization, References: Breidenbach, J. , & Zukrigl, I. (1998). The Dynamics of Cultural Globalization. The myths of cultural globalization. Retrieved March 16, 2009, from http://www. inst. at/studies/collab/breidenb. htm Dyczewski, L. (2003). The National and Ethnic Cultures in a Globalizing World. Retrieved March 16, 2009, from http://www. crvp. org/conf/Istanbul/abstracts/dyczewski. htm
Friday, August 16, 2019
Gender-role in Advertisement Essay
This paper explores gender-role in modern advertisement. Sample modern-day advertisements will be analyzed in relation to gender-roles. Gender-role refers to a personââ¬â¢s way of actions and thinking that is identified as either related to male or female characteristics (Haig, 2004). It is a set of expectations on how females or males should think, behave, and feel. It is in the adolescence stage that male and females start to define their roles while their gender is intensified by conformity to transitional gender-roles in during puberty (Hill & Lynch, 1983), which indirectly signals that they begin to act in ways that resemble the stereotypic female or male of their culture (Huston & Alvarez, 1990). In addition to the demands of work and changing trends in the society and the increased number of employed mothers in the mid twentieth century, adolescents exposure to the media is considered to have a possible impact on their attitudes and perceptions about gender relationships, identity formation, and gender-roles (Oââ¬â¢Donnell & Oââ¬â¢Donnell, 1978; Durkin, 1986; Lovdal, 1989; Richards & Duckett, 1994; Dietz, 1998; Hovland et al. , 2005). The effects of advertisements to the perpetuation of gender-role stereotypes have received considerable importance in research and it has been debated whether it stereotyped advertisements have long term or short term impact on peopleââ¬â¢ own gender-role and whether advertisements with stereotypic portrayals gain more profit or does not have significant influence in peopleââ¬â¢s buying behavior at all. Effects of media in gender-role There are many factors that that affect gender-role development and the media is considered to be one (Golombok & Fivush, 1994; Durkin, 1995). Dietz (1998) asserted that the media, in addition to environmental or social factors, affects peopleââ¬â¢s perception of gender-roles. The impact of advertising on audiences is often explained by social learning theory or by theories that are based on it. The argument is that, as people are repeatedly exposed to advertising images, they tend to internalize the advertisersââ¬â¢ views of themselves and others. The more ubiquitous the images are in advertisements, and the more frequently they see the advertisements, the deeper the audience identifies with the images. In addition to social learning theory (Bandura, 1977), framing research or frame analysis, introduced Goffman (1974), was used to obtain empirical evidence regarding the effects of media portrayals in peopleââ¬â¢s thoughts and consciousness. Framing assumes that the media frame reality is used to explain how people perceive and think about gender-roles because of the things they see and experience. Framing is used as a remedy sort in selecting a particular aspect of a perceived reality in order to emphasize, convey, or interpret something. However, framing may directly or indirectly influence peopleââ¬â¢s judgments on recognizing ideas presented in advertisements (Entman, 1993). Another issue on the effects of media is identified by Mead (1962) in his theory, arguing that individualsââ¬â¢ characterizations in the media affect childrenââ¬â¢s attitudes, relationships with other people, and behavior expectations. When traditional feminine or masculine roles become distinctive and children starts to identify with a particular gender-role, they are likely to expect specific characteristics and behaviors from females and males. Gender-role stereotyping negatively affects young individualsââ¬â¢ attitudes towards males and females since traditional portrayals of women are usually portrayed as dependent, obtaining approval from family and males, weak, victims, supportive of menââ¬â¢s roles, sex objects, and adornment rather than individuals (Hall, Iijima & Crum 1994; Artz, Munger, & Purdy, 1999). As a result, these negative or substandard characteristics of women adversely affect childrenââ¬â¢s perception that women may ever find it difficult to attain gender equality and function as effective as men do in the society. This female portrayal restricts young females to think of achieving beyond their potential because many attributes, activities and traits are being designated as inappropriate for their gender (Dietz, 1998). Traditional stereotyped gender-role portrayals in advertisements Most advertisements portrayed both males and females stereotypically. Since 1950s, significant changes in gender-roles have occurred as the division of labor has become less distinctive and the entry of increased number of women into the workforce where professional positions, which were used to be exclusively for men, have opened opportunity for them to progress. Images of men and women in advertising in the early times have been heavily stereotyped. Men were depicted as independent, active, assertive, work-oriented while women were portrayed as dependent, passive, and domestic. Advertisements in the 1970s to 1980s continued to portray gender-stereotyping due to the difficulty of presenting people without specific gender-roles, especially when advertising specific products of particular gender. The strategies of advertisers in attracting peopleââ¬â¢s intentions and behaviors were more likely to favor gender-stereotyped representation since the public was more familiar and comfortable with gender-stereotyped advertisements (Morrison & Shaffer, 2003). Gender portrayals in the context of advertisements were found to be predominantly stereotypic with dominant males and nurturing females in the mass media, music, film, as well as the print media. Although changes in the society and culture have been apparent, advertisements still rely upon womenââ¬â¢s roles as subordinate. Womenââ¬â¢s subordination was a useful tool in selling a wide variety of products such as alcohol, medicine, cigarettes, perfume, and vehicles. Constant exposure to derogatory portrayals of females in advertisements may result to socially induced depression and lowered levels of aspirations in achieving ones goals. Women portrayal as subordinates has been consistently practiced and presented in advertising until today although some changes and reversions have been observed (Mclaughlin & Goulet, 1999). Advertisements usually portray men as being strong who are expected to have jobs that require much physical strength. They are portrayed as being the authority, dominant, having higher intelligence, becoming public figures, belonging to upper-middle class, being able to take medicine, law or business courses, aggressive, and sometimes gentlemen or bad guys. At home, men are portrayed to use car wax, auto parts, carpentry tools, motor oil, and lawn mowers. Women are rarely depicted as professionals in advertisements (Dietz, 1998). When women in advertisements are presented as professionals or experts in the products they advertise, they are often backed up by male figure or an authoritative male voice-over to strengthen the efficiency of convincing the audience since males were viewed as the authority (Lovdal, 1989). In traditional male magazines (e. g. , Esquire and Field & Stream), gender-role stereotyped advertisements that portrayed men with masculine or manly activities have not decreased as much as the traditional female and general interest magazines. Although there have been some trends toward less stereotypic portrayals of masculine images in some print media advertisements, the traditional stereotype of the male gender still provides cultural representation (Furnham & Thomson, 1999) Women are stereotypicly depicted in relation to beauty, physical attraction, family, domestic responsibilities, parenting, occupations such as teacher, waitress, masseur, bride, actress, secretary, vendor, household cleaners, maid, model, guest relations officer, and the like, as well as negative representation like evil, witch, possessions of men, passive, deferent, object for menââ¬â¢s pleasure. At home, women are portrayed to take care of every member, do all the chores, and maintaining relationships. They are often portrayed as supportive wives, mothers, sex objects, dependents, lack exploration, skills, knowledge, credibility, self-expression, and sense of mastery. Advertisers market products in magazines, like in television, using young, professional women as a product of beauty techniques and methods in order to attract and keep handsome, lucrative, and sophisticated men. Comic strips and childrenââ¬â¢s books also continued to adopt and support traditional portrayals of women in the society. For instance, illustrations show traditional female activities or a situation in which there is a dutiful wife in the bathroom or kitchen wearing an apron to model cleaning products, kitchen wares and appliances or food (Dietz, 1998; Peirce, 2001).
Thursday, August 15, 2019
Brand Philosophy of a Radio Channel
Brand philosophy â⬠It's Hotâ⬠the promo for the channel has become everyday lingo of theà youth. ââ¬Å"Its Hot! â⬠¦ Most Popular Radio Channel amongst Youth at the 2nd Global Youth Marketing Forum, the tag line ââ¬Å" its Hot! â⬠conveys that the brand is young, exciting. Radio Mirchi is also very adaptive as it customizes itself based on the city it is in. Radio Mirchi Chennai is typically in Tamil and its slogan ââ¬ËWhat a Fun! ââ¬â¢ has bowled its fans over. Radio Mirchi Mumbai is dominated by Marathi. Thus, the language, culture and region are carefully kept in mind by everyone from the RJs to the producers.Radio Mirchi is truly an innovative radio station. It caters to the needs of all sections of society in spite of its ââ¬Ëyoungââ¬â¢ feel. For example, ââ¬ËChatpati Baateinââ¬â¢ is a show for women, specifically housewives, bored out of their wits after a long day of work. Similarly, ââ¬ËOn the Moveââ¬â¢ is for executives and the m overs and shakers of the corporate world. Music, chat shows and interviews are enjoyed by the youth and are relayed throughout the day at regular intervals. It keeps customer informed. Willingness to help customer through different programs. They are having gender base segmentation, age group base, etc.In the early morning they are targeting to the old persons because they likes bhajans & kirtans. In the early morning they stared this programme at 5 am to 7 am. They are providing gift vouchers, gifts couple tickets, etc. So consumer or the listeners are attract and listen the radio mirchi. They are using Clustered Preferences. Radio Mirchi targeted to the college students and teenagers so they are playing hot & new songs. They are also targeting the mature person & they like to listen songs. Radio Mirchi are playing this kind of old songs in the night in the show Purani Jeans.For many different occasions Mirchi came up with unique game or any kind of attractive show. For eg. New Yea rââ¬â¢s, Diwali, R. D. Burmanââ¬â¢s birthday etc. customers are highly attracted to all these innovative shows and participated. It uses the tagline ââ¬Å"Sakat hotmaga, Mirchi SunneWale Always Khush, It's hot. Radio Mirchi promotes its radio station in different cities in their local language. The punch line of Radio Mirchi (Mirchi sunnewale always khush) focuses on its customer and the quality of music provided by them. They try to come up with new innovative ideas thereby making their radio the most preferred station with largest listenership.There latest innovation is in the style of radio jockeys. Generally, radio jockeys speak non-stop quite fast entertaining the masses. Their way of telling jokes attracts people. It delivers the best combination of innovative content and interesting initiatives. Their programs: SHOW TIME which target TARGET AUDIENCE, Female oriented Khoobsurat , Quizzes related to Total Filmy bollywood, Sunset Samosa , Play old music Purani Jeans, Ask solution for Dr. Love relationship problems . -Naina Sharma Roll no. -935
Wednesday, August 14, 2019
Images in Lord of the Flies by William Golding
An image is a representation of something that is portrayed to make the reader visualize a different impression in its place. Images can be seen, heard, smelled, tasted, or felt. There are many images used in Lord of the Flies by William Golding. Simply put, fire is a major image that has multiple meanings in the novel. The object that gives the title to the novel is also one of the most important image. The pigs head/Lord of the Flies is full of relevance towards the book . Finally, the image of the conch is quite important. These images have crucial meanings that are necessary to the plot of the novel. Fire is something that is normally used for cooking and as a light, however in the novel its main purpose is as a signal fire to attract the attention of any passing ships so the boys can be rescued. The Fire is the boys connection with civilization, as long as it is burning there is a hope that they would be rescued. The fire, or lack of fire, is first major tension between Ralph and Jack. The fire is let out when all the hunters go off with Jack to spear a pig. Meanwhile, Ralph watches a ship go by the island without stopping because there is no smoke visible. You let the fire outâ⬠(73) was all that Ralph had to say to Jack to tell him that he blew a chance to get rescued and that only way they will ever get saved is if there is a fire burning on the island. Ironically, it is a fire that solves both problems started by Jack letting the signal fire die. ââ¬Å"Smoke was seeping through the branches in white and yellow wispsâ⬠. (216) The smoke was from the fire started by Jack to flush Ralph out of the thicket he was hiding in so he could kill Ralph and put his head on the stick sharpened at both ends. Ralph managed to evade Jack's trap and run into the forest while the fire continued to grow in size. The hunters entered the forest and forced Ralph back to the beach where he runs into the only adult in the novel. ââ¬Å" We saw your smokeâ⬠(223) said the navy officer who is saying that the fire is the reason that they found the boys. When asked who is the boss, Ralph confidently says ââ¬Å" I amâ⬠(224) officially ending the feud between him and Jack. Without fire the boys would not have been rescued and Ralph would have never gotten any of his previous power back. The pigs head was left as an offering to the beast by Jack and the savages. It is described as ââ¬Å" â⬠¦. grinning amusedlyâ⬠¦ â⬠(151) with ââ¬Å" â⬠¦ white teeth and dim eyesâ⬠¦ â⬠(152). The pigs head is most likely the most important image in the novel. When Simon has his one way conversation with the Lord of the Flies, it took the place of the pigs head and it implemented two important things. ââ¬Å" I'm part of you â⬠¦ why things are what they areâ⬠¦ â⬠(158). When the Lord of the Flies says this, he is telling Simon that the beast is inside of everyone and it is the evil in their hearts that is making them savages. The pigs head also tells Simon as ââ¬Å" a schoolmasterâ⬠(158) that he is going to have some ââ¬Å"funâ⬠with Simon. This simply foreshadows Simon death in the next chapter. The Lord of the Flies represents the beast and all the evil in the boys stranded on the island. Found on the beach near the start of the novel, the conch shell is an image that represents many concepts. The conch represents structure and democracy. ââ¬Å"We can use this to call the others. Have a meeting. They'll come when they hear it. (12) When the conch is blown it allows the boys to come together in a civilized manner to decide what they should do. ââ¬Å" Then I'll give him the conch â⬠¦ he can hold it when he's speakingâ⬠(31). This idea by Ralph created a way to govern meetings in a democratic way where everyone could speak their mind. Throughout the novel the conch slowly begins to lose its power over the group of boys as they become more like savages. Once Jack starts breaking the rules, chaos starts to occur as the boys disregard the conch. This shows that without the boys giving the conch power, structure and discipline will soon be no more. Eventually, when the boys split into different tribes, the conch has no importance because most of the boys have now become savages. ââ¬Å"â⬠¦ the conch exploded into a thousand white fragments and ceased to existâ⬠(200). When Roger pushed the rock down the hill to murder Piggy, the conch was in his hands. When it blew apart it signified the end of democratic power ever coming back to the island and represented when government does not always work. Without the conch, structure might not have been established and instead of being civil the boys might have turned into savages very early in their stay on the island. In the Lord of the Flies by William Golding, the images are necessary to the plot of the novel. Without fire, the pigs head, and the conch; the boys might have not got rescued. Jack and Ralph may have not had the same bad blood between them. They may have not been as evil or savage-like, and possibly they may have turned into savages very soon after their plane crashed. Think of all the different endings possible if some of these key images were changed.
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