The e-Cigarette Business - 623 Words

Is Lorillards Electronic Cigarette the Right Product for the Company? Even though other leading tobacco companies, like Altria and Reynolds American, are strong competition for Lorillard, in the electronic cigarettes market, Lorillard continues to dominate. The question becomes, is the decision by Lorillard to expand its e-cigarettes business the correct action to be taking at this time? We will now take a look at three indicators that may put the potential upside of e-cigarettes business in perspective for Lorillard. There is growing competition in the market. In recent years, the e-cigarettes market has been continually expanding. More tobacco companies, including Altria and Reynolds American, have introduced their own brands into this business. The VUSE Digital Vapor Cigarette, made by Reynolds American, has slowly been gaining a substantial market share. In Utah and Colorado it has become the top-selling vapor product available. Nu Mark, a subsidiary of Altria, recently acquired Green Smoke, for approximately $120 million. The acquisition of Green Smokes e-vapor puts Altria in the position of a prominent competitor within this market, directly against Lorillard. Intensifying the competition within the market, Nu Mark has plans to launch its own e-cigarette brand, the MarkTen, sometime in June. Lorillards revenue during the last quarter is already showing how the growing competition is taking its toll. Lorillards e-cigarette net sales, during the first quarter ofShow MoreRelatedRegulating Electronic Cigarettes : Electronic Cigarette1328 Words   |  6 PagesMrs. Houseberg Sophomore english 5 February 2015 Regulating Electronic cigarettes Electronic cigarettes, also known as e-cigs or vape pens are so often negatively looked upon as sources of addiction, rather than the health cigarette substitute they really are. E-cigarettes allow the delivery of nicotine to the blood without the nasty side effects caused by tars and carcinogens in traditional cigarettes. The electronic cigarette was patented by Herbert A. Gilbert in 1963, who lived in a society whereRead MoreShould Cigarette Smoking Be Harmful?943 Words   |  4 Pagesfrom the cigarette enhances the possibility of damaging everybody lungs around you that is called second hand smoke, which kill more people a year than the actual cigarette smoking. While cigarette smoking is harmful to your health, the E-cigarettes have little to no harm on the changes of developing lung cancer or other health issues. Smoking cigarettes has a long lasting effect on the environment the smell can gets into clothing, air vent and other house furnish. However, when smoking E-cigarettesRead MoreEssay on Steeple: Tobacco and Balance Scorecard1449 Words   |  6 Pagesanalysis technique to answer why the business organization or systems exist (Wickham, Wickham, 2008, p. 128). This analysis the consultant preforms helps to determine how the firm business fits in its external environment. The consultant can also use the balances scorecard to measure the financial and non-financial performance of the firm. The consultant will use the STEEPLE and Balance Scorecard to analyze Phillip-Morris introduction of its electronic cigarettes in the market. In addition, theRead MoreE Cigarettes, The Next Big Thing1612 Words   |  7 PagesE-Cigarettes, the Next Big Thing The Los Angeles Times states: â€Å"Electronic Cigarettes are either a potent weapon in war against tobacco, or they are insidious menace that threatens to get kids hooked on nicotine and make smoking socially acceptable again† (Morin). E-cigarettes are now becoming more widespread, especially among young people. The electronic cigarette industry is growing rapidly in the United States due to the rising demand, which is stirring up opinions and research among the massesRead MoreThe Best Solution For Stopping The Tobacco Smoking1109 Words   |  5 Pages1.0) Identification of problem and recognition of business opportunity Tobacco smoking is one of the largest causes of preventable illness and death in Australia. Research estimates that two in three lifetime smokers will die from a disease caused by their smoking. The most recent estimate of deaths caused by tobacco in Australia is for the financial year 2009–10. Tobacco use caused a total of 14,901 deaths in that year (QuitSmokingSupport.com,2016).  There are many ways through which one could quitRead MoreThe Issue Of Vaping And Smoking1486 Words   |  6 Pagesmuch smoking has affected the people especially younger people in the society. Vaping An electronic cigarette other known as a vaporizer is an electronic device that vaporizes a flavoured liquid. People inhale the vapour which is often called vaping. There is a liquid inside of the cigarette is usually made of nicotine, propylene glycol, glycerine and different kind of flavours. Some e-cigarette do not contain nicotine. â€Å"Vaporizers contain various forms of extraction chambers including straightRead MoreElectronic Cigarettes ( E Cigarettes )980 Words   |  4 PagesElectronic cigarettes (e-cigarettes) have been increasing popular in the last several years for various reasons. An e-cigarette will automatically turn on by sensing pressure being applied at the base of the cigarette (Dennis 2015). Electronic cigarettes are battery operated that are supposed to mimic a real cigarette, meaning that the one end of the e-cigarette lights up, and a vapor is released into the air (Stein 2015). Inside the cigarette, there is a cartilage where the nicotine is stored (Dennis Read MoreTaking a Look at NJOY1265 Words   |  5 PagesLeft to its own devices, in the heyday of zero regulation, no taxes and a lot of hype, the e-cigarette industry has experienced unprecedented growth. It is no surprise that the industry has recently drawn the attention of a swarm of interested parties; competitors, supporters and opponents alike. NJOY, an electronic cigarette company, is one such company that has found it self in the midst of this attention and must now navigate its way through to survive. Currently, NJOY is facing a host of problemsRead MoreCigarette Industry is Under Attack956 Words   |  4 PagesThe Cigarette Industry is under attack from all sides. They have battled public opinion, government regulations, and medical warnings since the mid 1900’s. A front-page article by Reader’s Digest in 1952 entitled â€Å"Cancer by the Carton† started the national dialogue about the negative health affects of smoking cigarettes. The medical c ommunity had published articles since the 1930’s about the possible negative affects of smoking, but it took until the 1950’s to gain public attention. Smoking prevalenceRead MoreEssay about Electronic Cigarette Legalization Analysis982 Words   |  4 PagesSince 2008, Electronic Cigarettes have become widely popular across the United States, despite the obvious health benefits the long term health effects of â€Å"smoking† electronic cigarettes are still unknown to researchers today. Electronic Cigarettes are the answer to a safer method of consuming nicotine despite its more popular tobacco products. Even though the effects of consuming large amounts of nicotine in a persons’ system is unknown, the unbanning of electronic cigarettes in Los Angeles decrease